Welcome to House of SJ — your go-to destination for premium Gen Z clothing and customized fashion that lets your personality shine through every piece you wear.

Founded in 2025 by Servat Jafri, a passionate former teacher turned entrepreneur, House of SJ was born from a deep love for fashion, creativity, and individuality. What started as a dream soon became a bold movement — empowering today’s generation to wear their story.

Our Vision

At House of SJ, we believe fashion should be more than just clothing — it should be an extension of who you are. Every product we create is designed to blend style, comfort, and self-expression, helping you stand out effortlessly.

What We Offer

• Premium Gen Z Apparel: Trendy outfits made with high-quality fabrics and bold designs.
• Accessories with Attitude: Bags, caps, and statement pieces that complete your look.
• Custom Printing: Add your own designs, quotes, or logos to clothes and accessories — making each piece uniquely yours.

Whether you’re going for a streetwear vibe, minimal aesthetic, or personalized touch, our creations are made to reflect your identity and creativity.

The Story Behind the Brand

Servat Jafri — once a teacher, always an inspiration — turned her passion for clothing into a platform that celebrates freedom, art, and individuality. Her journey from classrooms to creating a clothing brand is proof that when passion meets purpose, magic happens. And that’s exactly what House of SJ stands for — wear your passion, express your soul.

Join the House

Today, House of SJ is more than just a brand — it’s a community of dreamers, doers, and creators who believe in personalized fashion and authentic self-expression. Every drop, every print, every stitch carries our promise of premium quality and unmatched creativity.

Welcome home to your House of Style — House of SJ.