Our Team
House of SJ is built on quality craftsmanship, rich cultural inspiration, and modern design. Our team works with creativity, planning, and skill to create products that are stylish and meaningful. We invite our customers to experience House of SJ and be part of a community that values elegance, originality, and thoughtful design.
Meet the Team
Founder & CEO – Servat Jafri
Servat Jafri is the Founder and CEO of House of SJ. She started her career as a teacher but always had a strong love for clothing, design, and creativity. To follow her passion, she moved from education into entrepreneurship.
She first launched her brand, Jafri Servat, which later grew into House of SJ (House of Servat Jafri), proudly carrying her family name and legacy.
As a leader, Servat combines cultural inspiration with careful attention to detail. She is dedicated to creating fashion that feels timeless yet modern, with a focus on authenticity, individuality, and elegance.
Business Operations & Product Lead – Mridul Agrawal
Mridul Agrawal is the Business Operations and Product Lead at House of SJ and one of the founding members. He looks after product development, smooth day-to-day operations, and coordination across different business functions.
He is also the founder of the digital strategy agency Moodale. His journey with House of SJ began when Jafri Servat partnered with Moodale for social media management. Seeing the need for better structure and product planning, he joined the brand in a leadership role.
Mridul plays a key role in building strong systems, shaping strategy, and supporting the overall growth of House of SJ.
Web Developer – Hemlata
Hemlata is the Web Developer behind the House of SJ website. She is skilled in WordPress development, website structure, and plugin integration.
She works with accuracy and flexibility, carefully understanding project needs. With a professional and problem-solving approach, she ensures the website runs smoothly and provides a clean, user-friendly experience.